»Comparing apples
and oranges is my
daily bread.«

Juli Gudehus

»2d kisses 3d« | method workshop

Those who are designing in the third dimension, automatically need to deal with the two-dimensional as well – and vice versa. Both the flat and the corporal are influenced, quoted and simulated by each other.

2d and 3d flirt with each other. They touch and embrace, begin to merge. Take the face between 2d and 3d, the interface, is it a face on its own? An independent one? Or is it a Janus face? What kind of intermediate world does it belong to? This method workshop is about taking measurements together in an unorthodox way.

When doing so, sense and senses are our instruments. We explore the intersection between the classical territories of product designers and communication designers. Within this field, we consciously and deliberately move along the surface, and repeatedly go more in-depth. We will encounter typography, colours, signs, decoration, arrangement, orientation, identity, and a couple of sub-aspects such as distinction, understanding, trust, conventions, value, and presentation.

Why, where and how are graphic elements like type, pictograms, logos, or patterns materialised and applied? Why, where and how are screens, LEDs, displays and the like being integrated? We will find how meaning, information, and function complement and influence each other in various ways and in various contexts. 

We rob things of their two-dimensional garments and accessories and robe them anew. We shed light on transfers, derivations and transformations from 2d to 3d and back by depiction, abstraction, cross-section, folding, embossing, shadowing, optical illusion et cetera. We observe the ping-pong between the graphical and the physical – and we play around for a little while.


Practical tasks alternate with theoretical digressions and short presentations. The participants work in groups, in twos, and on their own on what I bring, and on what they bring themselves. We observe, ask questions and experience what belongs to what, what inspires confidence, what is important, what is coherent, chic, fun, et cetera.


Basic understanding of the potential and problems of graphical aspects in the design of products and rooms. Awareness of the capabilities and knowledge required hereby. Competence of judging one’s own strengths and deciding where it might be wise to get professional product designers and communication designers on board. Clear assessments of how good she or he is. Conceptual starting points for one’s own work. Awareness of inspirational sources that emanate from the encounters between the two-dimensional and the three-dimensional.

I am looking forward to come to your university, studio, institution, company. Just send me a mail so we can arrange details and dates.

Nothing is certain and not even that is certain.

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