»Comparing apples
and oranges is my
daily bread.«

Juli Gudehus

design evolution

Living in the age of genetic engineering, I wonder: can you plan the evolution of a redesign? Is there something in a design that ensures its life? Perhaps its features and attributes? 

Why does no company commission a dynamic logo that evolves in the course of the time? Consider the life cycle of plants – from seed to new shoots to the plant to blossoms and fruit, and then starting all over again. Or imagine a jagged form wearing away more and more in the course of time, like a glass shard at the beach …