»Comparing apples
and oranges is my
daily bread.«

Juli Gudehus

iconic turn

Do you happen to use »I«, when actually referring to an object? As in »Where am I?« meaning »Where did I leave my car?« or »I am here« meaning your playing piece on a board game?

Such a »device identity« is common to many of us. On the computer screen, it is represented by the arrow. 

Susan Kare once transformed the meaning of the ⌘-sign from »place of interest« in the analog world, into »command in the digital world. Now it is my turn to release Susan Cares iconic icon from its context. I copy it from the screen, and paste it into the physical world. »Here« becomes »Where?«. Borders between »outside« and »inside« blur. The arrow now augments reality in an unexpected way. 

People who suffer from graphism might be especially open to this.

For a custom-made variation in another size just send me a mail.

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