»Comparing apples
and oranges is my
daily bread.«

Juli Gudehus

»typography for artists« | method workshop

Art needs typography when text becomes integral to either a single piece, a series, or to an oeuvre. Be it a word, a sentence, a text, it needs an appearance. It needs a typeface – maybe several typefaces. Which one? This question is the first step into the field of »typography« – the designing of, and with typefaces.

Each typeface has it’s individual character, creates a certain atmosphere, opens association areas and communicates subtexts. These can be used for the intended message and impression, or can interfere with them involuntarily. Paul Watzlawick says: One cannot not communicate. This, in its very own way, applies to type as well. So caution and sensitivity are advised here.

Art also needs typography when one’s own work needs to be communicated via website, catalogue, invitation or newsletter. Both when choosing a designer and when working together with her or him, basic typographical knowledge proves to be an asset.

In this workshop, we gallop through the history of type. Next we exemplarily examine type in the arts. We watch formal relations and different solutions for comparable contents. We observe the effect of smaller and bigger typographical changes. We discuss contexts, and communicative intentions. We sum up selection criteria and in doing so, will come along questions like: Who offers fonts? Who can design one for me? Where and how can I try how my text works with a certain typeface? How can I organise fonts on my own computer?

This workshop is basically about choosing fonts wisely. My other workshop »2d kisses 3d« might be a sensible continuation, as it is about the physical realisation of type.

procedure

Practical tasks alternate with theoretical digressions and short presentations. The participants work in groups, in pairs and on material brought by me or by them. 

aim

Sensitisation for type. Awareness of problems, and good judgement in typographical matters. »Incompetence competence«: the ability to evaluate one’s own abilities in order to know when to get professional designers on board, and in order to be able to evaluate their work. 

compatibility

I am looking forward to come to your academy, or studio. Just send me a mail so we can arrange details and dates.

Organized perception is what art is all about.

Roy Lichtenstein

I’ve never worked in advertising – my experience was as an editorial designer for magazines. I think that designers have an incredibly broad creative repertoire. They solve.

Barbara Kruger

Typography is air: we only notice it when it’s bad.

Erik Spiekermann

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