»Comparing apples
and oranges is my
daily bread.«

Juli Gudehus



(Hamburg) born. In the same year Marcel Duchamp and John Heartfield died, the Ulmer Hochschule was closed down, the film »Yellow Submarine«, the typeface »Syntax«, the beanbag chair »Sacco« and the computer mouse came into the world.

1968 to 1987

(Hamburg, Miami, Mülheim an der Ruhr, Her­decke, Schwieberdingen, Bergisch Gladbach) early education and high school diploma

1987 to 1990

(Cologne) apprenticeship and employment as a bookseller at the art book publisher Wie­nand

1990 to 1996

studied visual communication at the Fach­hoch­schule Düsseldorf, diploma

since 1992

Co-organisation and participation at the interdisciplinary »Pfingsttagung« (Whitsun Conferences) in Bibersbach, Reichenow, Rappach and Bretzfel


(London) scholarship of the Carl Duisberg Society, work at Omnific Studios, Alan Kitching, Phaidon Press and Penta­gram

since 1996

independent as designer, author and consultant

1996 to 2000

(Cologne) collaborative studio together with two communication designers, an illustrator, a product designer, and two art historians

1997 to 1998

lectureship at the Fach­hoch­schule Düsseldorf

since 2000

based in Berlin

1997 to 2010

continuous work for the art collection of the German Bundestag

2001 to 2010

working on my »Lesikon der visuellen Kommunikation«

since 2006

workshops and seminars

2007 to 2008

visiting professor for integrated design and methodology at the Bauhaus University in Dessau on their International Masters Program


organisation of the world’s biggest book reading from my »Lesikon der visuellen Kommunikation« at the Museum der Dinge Berlin: 112 co-authors, 12 hours non-stop


foundation of the Ehrenpreis für Gestaltung


visiting professor again at the Bauhaus University in Dessau

2017 to 2018

lectureship at the Universität der Künste in Berlin


start of a series of films on YouTube as a personally guided tour through my toilet paper archive – one aspect at a time